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Lolli is a Bitcoin and cashback rewards platform that pays users in BTC or USD when they shop online at partner retailers, play mobile games, or complete in-app offers. Founded in 2018 by Alex Adelman and Matt Senter, Lolli has distributed over $20 million in Bitcoin rewards to more than 600,000 users across the United States. In mid-2025, Thesis* -- the venture studio behind Mezo, tBTC, and Fold -- acquired Lolli, bringing faster withdrawals via the Lightning Network and Mezo integration, global expansion plans, and a rebuilt backend infrastructure. This Lolli review for 2026 covers everything you need to know: how Lolli works, current cashback rates, supported retailers, fees, withdrawal mechanics, security, and how it compares to alternative Bitcoin rewards platforms.
Lolli Review 2026: At a Glance
| Feature | Details |
|---|---|
| Founded | 2018 |
| Founders | Alex Adelman (CEO), Matt Senter |
| Parent Company | Thesis* (acquired July 2025) |
| Headquarters | New York, NY |
| Reward Types | Bitcoin (BTC), USD cashback |
| Cashback Rates | 0.5% to 30% (average 7%) |
| Partner Stores | 50,000+ retailers, 1,000+ mobile games |
| Platforms | Browser extension (Chrome, Firefox), iOS app, Android app |
| Minimum Withdrawal | $15 USD equivalent |
| Withdrawal Methods | Bitcoin wallet, Lightning Network, Mezo, US bank account |
| Cost to Use | Free |
| Availability | United States (global expansion in progress) |
| Total Rewards Paid | Over $20 million in Bitcoin |
| Series B Funding | $8 million (December 2023) |
| App Store Rating | 4.8/5 (iOS) |
What Is Lolli and How Does It Work?
Lolli is a free Bitcoin rewards application that functions as a browser extension and mobile app. The core mechanic is straightforward: when you shop at a participating retailer through Lolli, the retailer pays Lolli a commission for referring the sale. Lolli then shares a portion of that commission with you in the form of Bitcoin or USD cashback, deposited into your Lolli wallet.
The process works in three steps. First, you install the Lolli browser extension on Chrome or Firefox, or download the mobile app on iOS or Android. Second, you activate Lolli before shopping at a partner retailer -- the extension automatically detects eligible stores and displays cashback rates. Third, after you complete a qualifying purchase, the retailer confirms the transaction (typically after the return window closes), and the reward appears in your Lolli wallet.
Lolli does not require you to buy Bitcoin through an exchange. The BTC you earn comes directly from retail commissions, making it a zero-risk way to accumulate satoshis -- the smallest unit of Bitcoin -- through everyday purchases. Since the Thesis* acquisition in 2025, Lolli has also integrated with Mezo for onchain Bitcoin banking and added Lightning Network support for near-instant, low-fee withdrawals.
Who Is Lolli For?
Lolli is designed for US-based online shoppers who want exposure to Bitcoin without the complexity of buying it on an exchange. The platform appeals to three main groups: cryptocurrency enthusiasts looking to stack sats passively, bargain-conscious shoppers who already use cashback services, and newcomers curious about Bitcoin who want a risk-free entry point. With the Thesis* acquisition driving global expansion, Lolli is expected to become available in additional countries throughout 2026.
How to Get Started With Lolli
Setting up a Lolli account takes less than two minutes. The platform requires only an email address to register, with no mandatory KYC (Know Your Customer) verification for earning cashback rewards. Here is the step-by-step process:
- Visit lolli.com and click "Join" to create your account with an email and password.
- Install the browser extension on Chrome or Firefox from the Chrome Web Store or Firefox Add-ons page.
- Download the mobile app on iOS (App Store) or Android (Google Play) for in-app offers and mobile games.
- Activate shopping alerts so Lolli notifies you automatically when you visit a partner store.
- Shop normally at any of the 50,000+ partner retailers and earn BTC or USD on qualifying purchases.
Once installed, the browser extension displays a notification whenever you visit an eligible retailer, showing the exact cashback percentage available. You do not need to clip coupons, enter promo codes, or change your shopping workflow. Lolli tracks the purchase automatically and credits your wallet after the retailer confirms the transaction.
Lolli Cashback Rates and Earning Potential
Lolli cashback rates vary by retailer and product category, ranging from 0.5% on lower-margin items to as high as 30% during promotional periods. The platform-wide average sits at approximately 7% back in Bitcoin or USD. Rates are set by the retailers, not by Lolli, and can change based on seasonal promotions, clearance events, and partnership agreements.
| Retailer | Category | Cashback Rate (Up To) |
|---|---|---|
| Booking.com | Travel | 3.5% |
| Nike | Sportswear | 3% |
| Adidas | Sportswear | 7% |
| Macy's | Department Store | 5% |
| Bloomingdale's | Department Store | 4.5% |
| Sephora | Beauty | 4.5% |
| Walmart | General Retail | 3.5% |
| Groupon | Deals/Coupons | 9% |
| Barnes & Noble | Books | 3.5% |
| Banana Republic | Fashion | 3.5% |
| Udemy | Education | Up to 15% |
| Hilton Hotels | Travel | 2.5% |
Earning Examples: How Much Bitcoin Can You Earn With Lolli?
Your actual Bitcoin earnings depend on your shopping volume, the retailers you use, and their cashback rates. Here is a realistic breakdown of what a moderate online shopper might earn over the course of a year:
| Monthly Online Spending | Average Cashback Rate | Monthly BTC Earnings (USD Value) | Annual BTC Earnings (USD Value) |
|---|---|---|---|
| $200 | 5% | $10 | $120 |
| $500 | 5% | $25 | $300 |
| $1,000 | 7% | $70 | $840 |
| $2,000 | 7% | $140 | $1,680 |
These figures represent the USD value of Bitcoin earned at the time of the cashback. Because the rewards are paid in BTC, the actual dollar value fluctuates with Bitcoin's price. Some early Lolli users have accumulated more than 2 BTC over several years of consistent use, which at current prices represents a substantial return on shopping they would have done regardless.
Lolli Features and Platform Capabilities
Browser Extension
The Lolli browser extension is available for Chrome and Firefox. It runs in the background and automatically detects when you visit a partner store, displaying a popup with the available cashback rate. You click "Activate" to ensure the purchase is tracked. The extension does not track your browsing activity outside of merchant links and does not sell personal information to third parties, according to Lolli's privacy policy.
Mobile App
The Lolli mobile app (iOS and Android) provides access to all partner retailers, plus exclusive mobile-only features like play-to-earn games and the Daily Stack feature. Daily Stack is a gamified daily reward system where users can earn between $0.02 and $325 in Bitcoin or USD each day simply by opening the app. The mobile app also supports push notifications for cashback deals and new store partnerships.
Play-to-Earn Games
Lolli offers access to over 1,000 mobile games through its app. Users earn Bitcoin or cashback rewards by reaching specific milestones within these games. This feature was expanded significantly after the Thesis* acquisition, adding another avenue for earning beyond traditional shopping.
Daily Stack
Daily Stack is Lolli's daily reward feature available on the mobile app, with web support planned for 2026. Users receive a guaranteed daily prize ranging from $0.02 to $325 in Bitcoin or USD by participating through the app. This feature encourages daily engagement and provides a consistent, low-effort way to accumulate small amounts of BTC.
Lightning Network and Mezo Integration
Following the Thesis* acquisition, Lolli integrated with the Lightning Network and Mezo for faster Bitcoin withdrawals. Lightning Network support enables near-instant BTC withdrawals with ultra-low fees, while Mezo integration gives users access to Bitcoin onchain banking features including fixed-rate Bitcoin loans starting at 1%, stablecoin savings accounts, and the ability to grow Bitcoin holdings without selling.
Lolli Withdrawal Process and Fees
Lolli requires a minimum balance of $15 USD equivalent before you can withdraw. Once you reach this threshold, you have several withdrawal options:
| Withdrawal Method | Processing Time | Fees | Notes |
|---|---|---|---|
| Bitcoin (on-chain) | 1-3 business days | Network fee applies | Withdraw to any Bitcoin wallet address |
| Lightning Network | Near-instant | Ultra-low (fractions of a cent) | Requires Lightning-compatible wallet |
| Mezo | Near-instant | Varies | Access Bitcoin loans, savings, and DeFi features |
| US Bank Account (USD) | 3-5 business days | Free | Available for US users only |
Lolli itself does not charge fees for using the platform. There are no subscription costs, no hidden charges, and no fees deducted from your cashback rewards. The only fees you may encounter are standard Bitcoin network fees when withdrawing BTC on-chain, which are determined by network congestion and not by Lolli. The Lightning Network option largely eliminates this cost.
One important note: rewards typically take 7 to 14 days to appear in your Lolli wallet after a purchase, and confirmation can take up to 90 days depending on the retailer's return policy. The retailer must finalize the transaction and confirm no returns were made before the cashback is released.
Lolli Security and Privacy
Lolli implements several security measures to protect user accounts and rewards:
- No KYC required for earning: You do not need to submit identity documents to create an account and start earning cashback rewards.
- Data privacy: Lolli states it does not track browsing activity outside of merchant links and does not sell personal information to third parties.
- Account security: Users can set a password for their account, and the platform uses standard encryption for data transmission.
- Self-custody option: You can withdraw earned Bitcoin to your own hardware wallet or Lightning wallet for full self-custody, rather than leaving it in the Lolli custodial wallet.
- Regulatory compliance: As a US-based company now owned by Thesis*, Lolli operates under US financial regulations and is incorporated as a Delaware corporation (Lolli Holdings, Inc.).
It is worth noting that your Lolli account is not a financial, bank, or stored-value account. According to Lolli's terms of service, the account records a general unsecured commercial obligation from Lolli to you for earned rewards. For this reason, it is advisable to withdraw your Bitcoin to a personal wallet regularly rather than accumulating large balances in the Lolli app.
Lolli Pros and Cons
| Pros | Cons |
|---|---|
| Free to use with no subscription or hidden fees | $15 minimum withdrawal may be high for casual users |
| Earn Bitcoin passively while shopping at stores you already use | Reward confirmation can take up to 90 days |
| 50,000+ partner retailers across dozens of categories | Currently limited to US users (global expansion in progress) |
| Lightning Network support for near-instant, low-fee withdrawals | Bitcoin reward value fluctuates with BTC price |
| No KYC required to start earning | Browser extension currently limited to Chrome and Firefox (no Safari) |
| Stackable with credit card rewards for double-dipping | Card Boosts feature temporarily unavailable (under redevelopment) |
| Play-to-earn games and Daily Stack for additional earnings | Account is a general unsecured obligation, not a bank account |
| Backed by Thesis* with Mezo and Lightning integration | Tax reporting on Bitcoin rewards may add complexity |
Lolli vs. Alternative Bitcoin Cashback Platforms
Lolli is not the only platform offering Bitcoin or crypto cashback rewards. Here is how it compares to the leading alternatives in 2026:
| Feature | Lolli | Fold | Satsback | Rakuten (USD) |
|---|---|---|---|---|
| Reward Currency | Bitcoin or USD | Bitcoin (sats) | Bitcoin (sats) | USD cashback |
| Cashback Range | 0.5% - 30% | 1% - 5% (via debit card) | 1% - 15% | 1% - 15% |
| Partner Stores | 50,000+ | N/A (debit card-based) | 500+ | 3,500+ |
| Browser Extension | Chrome, Firefox | No | Chrome, Firefox, Brave | Chrome, Firefox, Safari, Edge |
| Mobile App | iOS, Android | iOS, Android | No | iOS, Android |
| Lightning Withdrawals | Yes | Yes | Yes | No (USD only) |
| Minimum Withdrawal | $15 | No minimum | 10,000 sats | $5 |
| Free to Use | Yes | Freemium (Fold+ $10/mo) | Yes | Yes |
| Play-to-Earn Games | 1,000+ | Spin the wheel | No | No |
| Availability | US (expanding globally) | US | Global | US, Canada, Japan |
Lolli stands out for its massive retailer network of over 50,000 stores and the play-to-earn gaming feature, which no other Bitcoin cashback platform matches at that scale. Fold offers a more card-focused experience with its debit card, while Satsback provides global access. Traditional cashback services like Rakuten offer wider browser compatibility and lower withdrawal minimums but pay in USD rather than Bitcoin.
One key advantage of Lolli is that it can be stacked with credit card loyalty programs. You can activate Lolli before a purchase, pay with a rewards credit card, and earn both Lolli's Bitcoin cashback and your card's points or miles -- effectively double-dipping on the same transaction. This makes Lolli particularly attractive for shoppers who already optimize credit card rewards through platforms like those compared on Bitcompare.
Lolli After the Thesis* Acquisition: What Changed in 2025-2026
In July 2025, Thesis* acquired Lolli in an undisclosed deal that significantly changed the platform's trajectory. Thesis* is the Bitcoin-focused venture studio behind products like Mezo (onchain Bitcoin banking), tBTC (trustless Bitcoin bridge), and Fold (Bitcoin rewards debit card). The acquisition positioned Thesis* as a dominant player in Bitcoin rewards infrastructure.
Key changes since the acquisition include:
- Faster withdrawals: Integration with Lightning Network and Mezo eliminated the previous multi-day processing times for Bitcoin withdrawals.
- Rebuilt backend: A new unified backend powers the web platform, mobile app, and browser extension, resulting in faster load times and improved stability.
- Global expansion: Lolli began removing geographic restrictions, opening the platform to users outside the United States.
- Expanded store network: Over 40,000 stores across 500+ retail partners are returning to Lolli's web platform, with the extension continuing to show offers across major brands.
- Mezo integration: Users can withdraw Bitcoin directly to Mezo for access to fixed-rate Bitcoin loans starting at 1%, stablecoin savings, and other DeFi features.
- Mirado spinoff: Lolli's AI-powered enterprise rewards platform, Mirado, was spun off as an independent company serving over 85 million cardholders with white-labeled rewards infrastructure.
The Thesis* acquisition represents a significant upgrade for Lolli users. The platform went from a standalone cashback app to part of a comprehensive Bitcoin financial ecosystem that includes earning (Lolli), spending (Fold), banking (Mezo), and bridging (tBTC). This integration gives Lolli users a seamless path from earning Bitcoin through shopping to growing and using it within the broader Bitcoin economy.
Lolli Referral Program
Lolli offers a referral program that allows existing users to earn bonus Bitcoin by inviting friends to join the platform. When a referred user signs up and makes a qualifying purchase, both the referrer and the new user receive a Bitcoin bonus. The exact bonus amount varies and has historically ranged from $5 to $10 in Bitcoin per referral. With the global expansion underway, users will soon be able to invite friends from anywhere in the world to earn Bitcoin through Lolli.
Tax Implications of Earning Bitcoin With Lolli
Bitcoin earned through Lolli may be subject to US tax obligations. The IRS generally treats cryptocurrency received as income, which means Bitcoin cashback could be taxable at the fair market value on the date it is received. However, the tax treatment of cashback rewards is a gray area -- some interpretations classify it as a purchase price reduction (non-taxable) rather than income.
Lolli has not historically issued 1099 tax forms to all users, though this may change as regulatory requirements evolve. Users should consult a tax professional and keep records of their Lolli earnings for tax reporting purposes. The platform provides transaction history within the app that can be used for record-keeping.
Is Lolli Safe and Legitimate?
Lolli is a legitimate Bitcoin cashback platform that has operated since 2018 and distributed over $20 million in rewards. The company raised $8 million in Series B funding in December 2023, has been featured in TechCrunch, Forbes, Nasdaq, and Bitcoin Magazine, and was acquired by Thesis*, a well-established Bitcoin venture studio. Lolli's co-founder Alex Adelman was named to the Forbes 30 Under 30 list in Retail and E-commerce.
The platform's business model is based on standard affiliate marketing -- retailers pay Lolli a commission for referred sales, and Lolli shares a portion with users. This is the same model used by established cashback platforms like Rakuten and Honey, with the difference being that Lolli pays in Bitcoin. There is no requirement to invest money or provide sensitive financial information beyond an email address to get started.
That said, users should be aware that Lolli accounts are not bank accounts or insured deposits. Your earned rewards represent a general unsecured commercial obligation from Lolli to you. For maximum security, withdraw your Bitcoin to a personal self-custody wallet regularly. If you are looking for a secure wallet to store your earned Bitcoin, consider a hardware wallet from Ledger or Trezor.
Who Should Use Lolli?
Lolli is best suited for online shoppers in the United States who want a passive, risk-free way to accumulate Bitcoin. You do not need any prior cryptocurrency knowledge or experience. If you already shop online at retailers like Nike, Macy's, Booking.com, Sephora, or Walmart, Lolli lets you earn Bitcoin on purchases you would make anyway.
The platform is particularly valuable for users who:
- Want exposure to Bitcoin without buying it on an exchange like Coinbase or Kraken
- Already use credit card rewards and want to stack additional Bitcoin cashback on top
- Prefer a long-term "buy and hold" strategy where small, regular BTC accumulations can grow over time
- Enjoy mobile gaming and want to earn Bitcoin from play-to-earn games
- Want to use Bitcoin within the broader Thesis* ecosystem (Mezo loans, Lightning payments, Fold card)
Lolli may be less ideal for international users (though this is changing), heavy Safari users (no Safari extension support), or shoppers who primarily buy from retailers not in Lolli's partner network.
Frequently Asked Questions About Lolli
Is Lolli free to use?
Yes, Lolli is completely free. There are no subscription fees, no hidden charges, and no costs deducted from your cashback rewards. Lolli makes money from affiliate commissions paid by retailers, and shares a portion of those commissions with you as Bitcoin or USD cashback.
How long does it take to receive Lolli rewards?
Rewards typically appear as pending in your Lolli wallet within 7 to 14 days after a purchase. However, rewards can take up to 90 days to be fully confirmed, depending on the retailer's return policy. The retailer must finalize the transaction before Lolli releases the cashback. Once confirmed, withdrawals via Lightning Network are near-instant.
What is the minimum withdrawal amount on Lolli?
Lolli requires a minimum balance of $15 USD equivalent before you can withdraw. You can withdraw to a Bitcoin wallet, Lightning Network wallet, Mezo, or a US bank account (USD). There are no withdrawal fees from Lolli, though standard Bitcoin network fees apply for on-chain withdrawals.
Can I use Lolli outside the United States?
Lolli was historically limited to US residents only. However, following the Thesis* acquisition in mid-2025, the platform began removing geographic restrictions. Global access is being rolled out progressively throughout 2026, so users outside the US should check lolli.com for current availability in their region.
Can I stack Lolli rewards with credit card rewards?
Yes. Lolli cashback is completely independent of your payment method. You can activate Lolli before a purchase, pay with a rewards credit card, and earn both Lolli's Bitcoin cashback and your credit card's points, miles, or cashback. This double-dipping strategy is one of Lolli's most attractive features for reward-optimizing shoppers.
What browsers does the Lolli extension support?
The Lolli browser extension is available for Google Chrome and Mozilla Firefox. Safari support was discontinued due to technical changes on Apple's side. Support for Brave browser is under evaluation. The mobile app on iOS and Android provides an alternative for users on unsupported browsers.
Is Bitcoin earned through Lolli taxable?
Bitcoin earned through cashback rewards may be subject to US income tax, as the IRS generally treats cryptocurrency received as taxable income. However, the classification of cashback as income versus a purchase price reduction is a gray area. Lolli does not consistently issue 1099 forms, but users should maintain their own records and consult a tax professional for guidance specific to their situation.
What happened to Lolli's Card Boosts feature?
Card Boosts was a feature that allowed users to earn additional Bitcoin rewards by linking a bank card for in-store purchases. The feature was temporarily removed after the Thesis* acquisition as the team rebuilt the platform. Lolli has confirmed that Card Boosts are being redeveloped and will return in a future update, though no specific timeline has been announced.
How does Lolli compare to Rakuten or Honey?
Lolli, Rakuten, and Honey all operate on similar affiliate cashback models, but Lolli pays rewards in Bitcoin rather than USD or gift cards. This gives Lolli an advantage for users who want cryptocurrency exposure, but introduces price volatility that traditional cashback services avoid. Lolli also offers play-to-earn games and the Daily Stack daily reward, which are not available on Rakuten or Honey.
Who owns Lolli now?
Lolli was acquired by Thesis* in July 2025. Thesis* is a Bitcoin-focused venture studio founded by Matt Luongo that also built Mezo (Bitcoin onchain banking), tBTC (trustless Bitcoin bridge), and Fold (Bitcoin rewards debit card). The acquisition brought faster withdrawals, global expansion, and deeper integration with the Bitcoin ecosystem to Lolli's platform.
Final Verdict: Is Lolli Worth It in 2026?
Lolli is one of the most accessible ways to start earning Bitcoin in 2026. The platform requires no investment, no exchange account, and no cryptocurrency knowledge. You simply install a browser extension or mobile app and earn BTC on purchases you would make anyway at over 50,000 partner retailers. With average cashback rates of 7% and the ability to stack rewards with credit card programs, Lolli provides genuine value for regular online shoppers.
The Thesis* acquisition has meaningfully improved the platform. Lightning Network withdrawals solve the previous pain point of slow payouts, Mezo integration opens up Bitcoin DeFi opportunities for earned rewards, and global expansion is finally underway. The play-to-earn gaming library and Daily Stack feature add earning potential beyond traditional shopping.
The main limitations are the $15 minimum withdrawal threshold, the up-to-90-day confirmation window for some retailers, and the current lack of Safari browser support. The Bitcoin reward model also means your cashback value fluctuates with BTC price -- which could be an advantage or disadvantage depending on your perspective and time horizon.
For US-based online shoppers who want a zero-cost way to accumulate Bitcoin, Lolli is a legitimate and worthwhile platform. It will not make you rich overnight, but consistent use over months and years can build a meaningful Bitcoin position through purchases you were going to make regardless. Combined with a hardware wallet from Ledger for secure storage and a Coinbase or Kraken account for additional Bitcoin purchases, Lolli fits neatly into a broader Bitcoin accumulation strategy.
