Sponsored Placements & Advertising Disclosure

Bitcompare earns revenue from affiliate relationships, sponsored placements, and advertising. This page explains what is paid, how it is labelled, and what advertisers cannot influence: organic rate data, organic rankings, methodology, or editorial conclusions.

Our rules

Sponsored placements are always labelled. Paid positions are marked "Sponsored" or "Featured" at the point they appear.
Sponsorship buys visibility, not better rate data. The figures we show are the same independently-verified figures everywhere else.
Advertisers cannot pay to change organic rankings. Sort-by-rate ordering reflects the data, not the spend.
Advertisers cannot pay to display a rate they do not actually offer. Rates reflect what the platform really provides.
Organic rate data is collected and refreshed independently. Collection is separate from any commercial relationship.
Users can sort and filter tables to view organic data. Every comparison table can be re-ordered purely by rate or other criteria.

How Bitcompare makes money

Bitcompare is a free service. We earn revenue in the following ways — none of which can affect organic rankings:

Affiliate links

When you click a link to a platform and sign up or transact, we may earn a commission. This never costs you anything extra — the platform pays us for the referral.

Affects organic rankings: No

Display advertising

Ad units served alongside content. These are separate from our comparison data and are not part of any rate table.

Affects organic rankings: No

Regional / category takeovers

Fixed-campaign placements scoped to a region or category for a set period. They are labelled and do not alter organic rankings.

Affects organic rankings: No

Publisher network placements

Sponsored units distributed through publisher embeds. The sponsored label must travel with the placement wherever it appears.

Affects organic rankings: No

Placement types

Concrete examples of where paid placements appear, how each is labelled, and how to view organic rankings:

Featured provider slot

How it's labelled: Labelled "Featured" at the point it appears.
Where it appears: A reserved slot above or within a table.
Organic sort order: Does not change organic sort order.
View organic: Sort or filter by rate to view organic rankings.

Regional takeover

How it's labelled: Labelled as a sponsored campaign placement.
Where it appears: Region-scoped surfaces for a fixed campaign window.
Organic sort order: Does not change organic sort order.
View organic: Sort or filter by rate to view organic rankings.

Category placement

How it's labelled: Labelled "Sponsored" within the category surface.
Where it appears: A specific product category (e.g. lending, staking).
Organic sort order: Does not change organic sort order.
View organic: Sort or filter by rate to view organic rankings.

Editorial / native ad unit

How it's labelled: Labelled "Sponsored" or "Advertisement".
Where it appears: Within editorial articles and guides.
Organic sort order: Not part of any organic ranking.
View organic: Identify by its disclosure label.

Publisher embed placement

How it's labelled: Sponsored label preserved inside the embed.
Where it appears: Third-party sites displaying Bitcompare data.
Organic sort order: Does not change organic sort order.
View organic: Sort or filter by rate to view organic rankings.

What advertisers cannot influence

Advertisers cannot pay to:

Change APY/APR values
Improve organic rank in sort-by-rate views
Remove competitors from a table
Hide risk warnings
Change our methodology
Alter editorial reviews or recommendations
Bypass disclosure labels
Show unsupported or unverifiable product claims

How sorting & organic rankings work

Rate data is collected independently of any commercial relationship and refreshed on its own schedule. Organic rankings are produced from the sort and filter criteria you select — for example, highest APY for lending/staking or lowest APR for borrowing.

Sponsored placements appear only in designated, labelled paid slots. If a sponsored slot remains visible after you sort or filter, it stays clearly marked as "Sponsored" or "Featured" and is never presented as an organic result. Sorting and filtering let you evaluate the organic data independently of any paid placement.

For how the underlying data is gathered and verified, see how we collect and assess data.

Across Bitcompare surfaces

Publisher embeds must preserve sponsored labels wherever Bitcompare data is displayed. See the publisher network.
API responses expose sponsored/organic status where applicable. See the yield API.
MCP / AI-agent answers must not present sponsored placements as organic recommendations. See the MCP surface.
Downstream users should preserve disclosure when displaying Bitcompare data.

Advertiser policy & review

The advertiser and product must meet Bitcompare's advertising policy.
Claims must be supportable and verifiable.
Financial-promotion and local regulatory rules may apply to a campaign.
Bitcompare may reject or remove campaigns that undermine user trust.
Users can report misleading ads or disclosure issues (see below). We also handle personal data per our privacy policy, and you can report an issue directly.

Questions, reports & corrections

If you have questions about our advertising practices, or want to report a misleading ad or a disclosure issue, contact us at info@bitcompare.net.

We review reported issues and, where a label or claim is found to be inaccurate, correct or remove the placement and update the affected surfaces.

This policy is reviewed periodically and whenever the policy changes.

Last reviewed: June 2026

Our rules

How Bitcompare makes money

Affiliate links